G.P. Butsan, A.M. Samoilenko
Mytropol’s’kyi International Mathematical Center of NAS of Ukraine, Kyiv

ENHANCING THE QUALITY AND INCREASING THE SALE OF THE LEARNING ENGLISH SERVICE FOR FOREIGN STUDENTS AT UKRAINE’S HIGHER SCHOOLS

Abstract: The article is devoted to a further detailed development of the project that has been successfully realized (started) by the authors and is aimed at the significant increase in the number of foreign students learned at Ukraine’s leading universities, the efficient attraction of experts of the NAS of Ukraine, and the appropriate increase in the income of Ukrainian participants of the project by several times. The modern methods of marketing studies of the indicated problem are used.
Keywords: marketing, students, experts of Ukraine’s universities and NAS of Ukraine, development of the learning methods.

Language of article: ukrainian

Herald of the NAS of Ukraine. 2014. №4. P. 1–106